How companies are marketing online

by Fredrik Savin on 05/10/2007 · 0 comments

I found this survey on the website of the McKinsey Quarterly, the McKinsey & Company’s print and online publication, on how companies are currently marketing online. The survey, which is based on the responses of 410 marketing executives from the private and public sector around the world, shows where online tools are most important, how they are being used, and on which ones companies plan to spend more in the future.

Some of the findings are stated below:

  • 83% of the respondents say they use e-mail as a digital advertisement vehicle whereas only 33% use video ads.
  • The most popular vehicle for brand building is branded sponsorships (55%).
  • A company’s consumer website is the most popular digital channel to use for selling products and services (79%) where as only 6% make use of an external action site.

The survey is a must-read for anyone who is interested in online marketing and doing business online.

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