McAfee on How Enterprise 2.0 is Changing the Way We Work

by Fredrik Savin on 24/11/2009 · 0 comments

I recently wrote about McKinsey Quarterly’s survey on how organisations are using Web 2.0 tools and technologies.

McKinsey has now posted a video interview with Andrew McAfee, who will publish his new book on Enterprise 2.0 in the very beginning of December. Among other things, McAfee discusses how companies can measure the success of Enterprise 2.0 and how the tools and technologies that falls under its umbrella are changing the way we work. The 10-minute video is a must for anyone with an interest in Enterprise 2.0 and gives an indication of the type of content we can expect from McAfee’s upcoming book.

Click here to watch the video, or download a copy of the transcript in PDF format.

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