Five Reviews of McAfee’s New Book on Enterprise 2.0

by Fredrik Savin on 14/12/2009 · 2 comments

Andrew McAfee, who originally coined the term Enterprise 2.0 in 2006, published his new book on the subject in UK about two weeks ago.

Are you still trying to decide whether or not to buy his new book? If so, here’s five reviews from the blogosphere and traditional media that might help you make up your mind.

1. Book Review: Andrew McAfee’s Enterprise 2.0

Written by Eric Brown, a Technology Executive and Consultant.

Will this book give you the recipe for successful use of Enterprise 2.0? No. Will this book make your Enterprise 2.0 project(s) successful? Maybe. Maybe not. What this book will do is give you some ideas on how to introduce Enterprise 2.0 into your organization and give you some tips on make it successful.


2. Book review – Enterprise 2.0

Written by Information Age (no specific author highlighted).

McAfee’s book presents some much-needed tools with which to discuss and debate the merits, or otherwise, or Enterprise 2.0 adoption. Whatever McAfee’s desired audience of business managers will make of it, it certainly provides some clarity for IT decision-makers wondering what to make of the Web 2.0 tools that are, almost certainly, spreading through their organisation with or without their blessing.


3. Dreams of a techno-utopia for workers

Written by Richard Waters, Financial Times.

Enterprise 2.0, the term Andrew McAfee, a principal research scientist at MIT’s Center for Digital Business and author of a book of the same name, has used to describe this hoped-for boom, is still a dream. As with the “knowledge management” fad that preceded it, the availability of the technology has yet to unblock the well-springs of collaboration and creativity about which its proponents dreamed. McAfee helps to explain why – though he remains a firm believer in a coming transformative wave of workplace technology, in spite of the evidence to the contrary.


4. Review for Andrew McAfee’s Enterprise 2.0 book

Written by Gil Yehuda, an Industry Analyst and Enterprise 2.0 Web Strategist.

Enterprise 2.0 is a book about the definition, motivation, challenges, and direction of a movement that many companies are taking to rethink the way information is created and shared within the corporate structure. The change in thinking is inspired by a change in the way we use computers in general. Whereas we once viewed our computers as a terminal connection, a publishing station, or a emailing device – the explosion of social networking behaviors in the personal lives of many are causing many businesses to consider the potential for harnessing analogous social behaviors (of documenting work activities, asking questions publicly, and reaching beyond to people you don’t know well – but can trust by virtue of their reputation of connections to people you do know.) The discussion frequently references Facebook, Wikipedia, Twitter, and Delicious – but the topic of the book is squarely focused on business, not social activities.


5. Video Review of Andrew McAfee’s “Enterprise 2.0″

Written by John Caddell, Principle at Caddell Insight Group.

The book is a lot like a recent book, “Groundswell,” that explained to general business people how social tools affected customers and markets and how to use those to communicate and listen. Communicating from inside the business to outside. “Enterprise 2.0″ performs a similar task, focusing on using those tools inside the business, more for collaboration and tapping the collective intelligence of employees. And so it takes this marginal topic and moves it to a general management-type discussion. Which I think is really important, to get it out of the IT discussion into the management discussion.


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