Pew Internet on How Teens Create and Communicate

by Fredrik Savin on 16/12/2009 · 0 comments

An important aspect of my dissertation on Enterprise 2.0 and Millennials is understanding the extent to which today’s teens and youth are using the Internet to communicate and collaborate with their peers. For example, if a great majority of today’s teens use social networks such as Facebook on a daily basis, will this have an impact on the kind of collaborative tools and technologies that this demographic cohort request from their future employers? More specifically, will this generation’s technological competences and preferences be an important driver for adopting Enterprise 2.0 tools and technologies within organisations in the future?

In my quest for trying to answer these questions, I came across a recent presentation by Pew Internet, a non-profit organisation based in the US. The presentation (see below) is based on findings from several previous reports and examines how teens create and communicate in school and in their personal lives. Some of the data is a few years old but I think it’s still relevant and it shows how important the Internet has become to Millennials and teens in general. It’s especially interesting to see that as many as 55% of teens between 15-17 who use the Internet could be considered content creators*. This figure is based on a survey that ran three years ago so it’s possible that there’s even more teen content creators now given the importance of the Internet amongst this demographic in today’s society.

Some of the key points from the presentation can be found below:

  • 93% of 18 to 29 year olds use the Internet in comparison to only 43% of individuals 65+ (based on a survey from Sept. ’09).
  • 94% of teens use the Internet (based on a survey from Sept. – Nov ’07).
  • 45% of teens 12-14 and 55% of teens 15-17 are content creators*. The organisation also found that content creators are more likely to be girls (based on a survey from Oct. – Nov. ’06).

* Pew Internet defines content creators as “teens who have done at least one of the following: created or worked on a blog, created or worked on webpages, shared original creative content, or remixed content they have found online”.

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