About Fredrik Savin


This is the Web site and blog of Fredrik Savin. I’m a Swedish 20-something e-Marketing & Communications professional and Project Manager based in London, UK.

I’m born and raised in a small town in Sweden but moved to London in 2004 just after finishing high school to join the rat race in Europe’s financial capital. Unlike many of my peers at the time, I didn’t move to London to try to conquer its renowned financial services industry. Instead, I started my professional career within the more creative and dynamic direct-marketing industry.

I started to work with lead generation and profiling for a global direct-marketing provider called Harte-Hanks. I later joined MediaDev, a marketing agency, where I got the chance to start specialising in e-Marketing and Communications. At MediaDev, I mainly worked with e-mail marketing and was involved in campaigns for companies and brands such as Intel, Microsoft, Oracle and SAP. I was also responsible for setting up and managing a virtual team based in Bucharest, Romania.

In 2006, I went back to school to study Management at Cass Business School in London’s Square Mile. Between my second and third year at Cass, I completed a 12-month business placement with Dow Jones & Company (then the Dow Jones Enterprise Media Group), where I worked for the company’s global Employee Communications team.

After completing my degree in 2010, I decided to continue my career within the e-Marketing and Communications sphere and joined e-Dialog, a provider of e-mail marketing and Web services for brands and companies such as British Airways, Dell, the FT, Reuters, Philips and Skype. At e-Dialog, I worked on multinational email marketing campaigns and automated eCRM/e-mail programmes for Dutch electronics giant Philips.

I’m now back in the Square Mile working as a Project Manager for Lateral Group, an integrated multi-channel marketing services provider. At Lateral Group, I manage a mix of digital projects, from small but fast-paced eCRM/e-mail marketing projects to large data & marketing automation projects.

A detailed breakdown of my career thus far can be found on my LinkedIn profile page.

Contact me for further information

What else would you like to know about me? Please don’t hesitate to contact me if you have any questions.

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