David Meerman Scott has posted a video on YouTube which is based on his promotional campaign for his new book, World Wide Rave. More than 100 people from seven continents contributed to the campaign. One of the pictures my brother and I took in Lindvallen, Sweden, in December 2008 can be seen in the video (1:54 min). Thanks for including it David!

I have embedded his video below:

David Meerman Scott is a thought leadership strategist and online marketing expert. He is also the author of three books on marketing including the bestseller ’The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly’. David is now in the news with his new book, World Wide Rave, which is due to be released on the 3rd of March.

I had the opportunity to meet David during a workshop he did for the EMEA Marketing Team at Dow Jones in London back in June 2008. David is currently promoting his new book and he approached me and some colleagues at Dow Jones a few months back and asked if we could help him out by putting up his poster somewhere interesting in our respective countries. His aim is to get a bunch of countries, cities and locations around the world represented.

My contribution to his campaign can be found below. The photos are taken in Lindvallen, Sweden. The first two represent David’s poster together with my brother Carl-Johan’s dog Pukko. My brother also helped me with taking the photos.

Update: David has now posted one of my photos on his book’s blog.

Click on the photos for a High Resolution version.

More information on David’s new book can be found here.

I found this survey on the website of the McKinsey Quarterly, the McKinsey & Company’s print and online publication, on how companies are currently marketing online. The survey, which is based on the responses of 410 marketing executives from the private and public sector around the world, shows where online tools are most important, how they are being used, and on which ones companies plan to spend more in the future.

Some of the findings are stated below:

• 83% of the respondents say they use e-mail as a digital advertisement vehicle whereas only 33% use video ads.
• The most popular vehicle for brand building is branded sponsorships (55%).
• A company’s consumer website is the most popular digital channel to use for selling products and services (79%) where as only 6% make use of an external action site.

The survey is a must-read for anyone who is interested in online marketing and doing business online.