A World Wide Rave

by Fredrik Savin 1 February 2009

David Meerman Scott is a thought leadership strategist and online marketing expert. He is also the author of three books on marketing including the bestseller ’The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly’. David is now in the news [...]

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The world’s most innovative companies

by Fredrik Savin 27 April 2008

BusinessWeek, a business periodical, has published its ranking of the world’s 50 most innovative companies. The list, which was compiled in collaboration with Boston Consulting Group (BCG), features Apple, Google, Toyota, in first, second and third place, respectively. Here are the 10 most innovative companies in the world according to BusinessWeek and BCG: Apple Google [...]

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Corporate golf

by Fredrik Savin 19 April 2008

I recently wrote a report in a course called Management of Human Resources at Cass Business School on General Electric (GE) and its Human Resource Management (HRM) practices. When researching for this report, I came across a very interesting article published by The Economist, a news and international affairs publication, on golf and the game’s [...]

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Don’t use Wikipedia as a source

by Fredrik Savin 12 March 2008

I have seen many students use Wikipedia as a source for academic reports. Perhaps even worse, many of these students have referred to articles published on the website in their bibliographies. Wikipedia is great for checking general knowledge you have forgotten and some articles do provide a good reference list. However, you shouldn’t under any [...]

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The 45 most influential people in technology

by Fredrik Savin 18 February 2008

A panel of experts, which included Clive Holtham of Cass Business School, has named Tim Berners-Lee, who invented the World Wide Web in 1989, the most influential figure in technology over the last 150 years. The nominees were given marks across the following five categories: innovation; ground-breaking technology; industry success; impact on society and influence. [...]

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Facebook finances leaked onto the net

by Fredrik Savin 1 February 2008

There has been a lot of speculation in the media during the last year about Internet’s latest phenomena Facebook and its profitability. An article by the Economist published in October 2007 suggested that Facebook might generate revenues of some $100m this year. Microsoft later paid $240m for 1.6% of the company – which valued the [...]

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Knowledge Management

by Fredrik Savin 22 January 2008

I have just started to take a course called IT for Business at Cass Business School. The course touches upon everything from IT Management issues to Web 2.0. Ron Young delivered the first lecture yesterday and talked about Knowledge Management (KM) and technology. Ron is the CEO of a company called Knowledge Associates. He is [...]

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Internet start-ups: today vs. yesterday

by Fredrik Savin 28 November 2007

I found a great magazine last week called Entrepreneur. It is an American magazine but can be found at selected bookshops such as Borders in London. The magazine offers some great information and interesting reading on sales and marketing, management, technology and business strategy. The November issue features an interview with Guy Kawasaki, known as [...]

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How to track people and companies on the web

by Fredrik Savin 19 November 2007

Are you looking to learn more about a candidate you are considering for an opening at your company? Or perhaps you are keen on knowing how your company is described in the media? Then you should try a service called Google Alerts. The service, which is free to use, gives users the possibility of learning [...]

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How companies are marketing online

by Fredrik Savin 5 October 2007

I found this survey on the website of the McKinsey Quarterly, the McKinsey & Company’s print and online publication, on how companies are currently marketing online. The survey, which is based on the responses of 410 marketing executives from the private and public sector around the world, shows where online tools are most important, how [...]

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